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Updated: Jun 8, 2018

How to Create a Unique Storefront Sign

How to Create a Unique Storefront Sign

They say to not judge a book by its cover, but many do anyways, especially when it comes to storefronts. Read on to learn how to create a unique storefront sign.

Keyword(s): Storefront sign

There's no doubt that millennials are extremely creative. Just watch the news for 10 minutes and what they're doing to change the world.

Some are marching, while others are opening up their own business.

Approximately 64 percent of millennial small business owners value creativity in graphics and signage. Baby boomers, on the other hand, value simplistic designs.

For those that are looking to create a unique storefront sign, we've got some helpful ideas on how to attract customers!

Involve Employees

First of all, encouraging employee's opinions are a great way to get some fresh, new ideas for the store.

Have an open door policy and follow up with the employees. Not only is this a great teambuilding exercise, but it's a way to show the employees that they matter.

Celebrate With Festive Decor

The holidays are the perfect opportunity to create store signs and displays with holiday-themed decorations.

Surround the products with decor that will make people happy. Go crazy at Christmas and make the store smell like a garden in the spring!

Use Window Shopping as an Advantage

People love to window shop. In big cities like New York or Chicago, people walk past storefront windows going "Ohh" and "Ahh."

They like what they see.

Don't worry about using fancy display props yet. The goal is to attract new customers first.

Depending on the types of items offered, arrange them in a visually appealing way. Let the window shoppers draw their own conclusions.

For shops that sell delicious sweets, this is where window shopping shines. It's hard to deny the yummy cupcake staring back at a customer or the double chocolate chunk cookie.

Arrange the sweets in rows, circles, by color, style, or even size. Most importantly, make the food look delicious and ready to eat.

Keep the Message Short and Sweet

Think about billboards on the interstate, just enough information to get the point across.

That's what the storefront sign needs to do.

People have short attention spans. If the shop is on a busy street, drivers are trying to get to work or go home.

How is the sign going to attract customers?

Consider using cute puns.

"Donut Worry, Be Happy!"

"Donut judge our diet!"

"Our cookie puns will bake your day."

Get it?

Test the Sign

Ask family members and close friends to drive by the shop to test out the new storefront sign.

Was the font too small?

Does anything need to be changed?

Was it perfect?

If they can't read it, then future customers can't either. Make the necessary adjustments and try again.

Have the Storefront Sign Reflect the Business

Sadly, only 20 percent of new businesses survive past their first year of operation. Hardly any of them make it to their 5 year anniversary.

So here's what to do, make a business plan, pick the right location, and create a unique brand.

We here at Rustic Decor Treasures can help create a custom- made sign for the shop. We specialize in wood carved signs, home decor, and more.

Contact us today for any questions or additional information.

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